Channel Strategy & Export Growth. Simplified.
Partnering with tech and FMCG brands to strengthen channel performance and accelerate sustainable growth.
What we Do
Expertise
• Channel & distributor strategy for EMEA and LATAM
• Tech channels: Tier 1, Tier 2, Azure, AWS & Google Cloud
Welcome to McKhayat Consulting
McKhayat Consulting is a family-owned advisory firm helping companies design, launch, and scale channel and export strategies across Europe, the Middle East & North Africa, and Latin America.
We work with technology vendors and FMCG producers who want a clear, realistic, partner-driven path to international growth.
Let’s build your channel. Let’s grow your exports.
SERVICES
Service 1 — Channel Strategy & Program Design
• Channel models (direct, indirect, distributor, VAR)
• Partner tiers & program structure
• KPIs, incentives & scorecards
• Sales, marketing & operations alignment
Service 2 — Distributor & Partner Development
• Distributor identification in target markets
• Negotiation support & onboarding playbooks
• Enablement tools & processes
• Joint business planning and quarterly reviews
Service 3 — Export & Market Access Acceleration
• Market-entry roadmaps (EMEA & LATAM)
• Pricing, positioning & margin structure
• Support for trade shows: Anuga, Gulfood, Gitex
• Logistics coordination (incl. Pinto Basto)
Sectors (Who We Work With)
Technology:
• Tier 1 & Tier 2 partner models
• Azure, AWS & Google Cloud alignment
• VAR & reseller development
• Channel-led market expansion into EMEA & LATAM
FMCG & Consumer Brands:
• Long-term distributor selection
• Export readiness & positioning
• Family businesses expanding internationally
• Preparation for major trade fairs
Training & Workshops
We deliver practical training for Export Managers, Channel Leaders, and C-level executives. All programs are customized to your products, markets, and partners.
Includes:
• Designing channel programs
• Working with distributors & hyperscalers
• Export manager toolkit: pipeline, margins & joint planning
• Leadership workshop: “Selling through the channel” mindset
Why Work With Us
• Deep experience — Led by El Mehdi Khayat with strong international expertise.
• Family-owned, globally connected — Based in West Cork, Ireland with strong market relationships.
• Hands-on implementation — We support from strategy to execution.
• Multilingual & multicultural — English, French, Spanish, Portuguese, Arabic.
Testimonial
“McKhayat Consulting helped us see our channel as a strategic asset. Within months, we had a cleaner partner structure, better visibility on margins, and stronger distributor conversations.”